WELCOME TO LONDON COFFEE
London Coffee
London coffee company was founded in 1975 by Benjamin Fernandez in London with a vision to create a coffee brand that celebrates the artistry and craftsmanship of coffee-making while promoting sustainability and positive impact within the coffee industry.
Coffee is an industry that is
-
All Cash business.
-
One time investment.
-
Low Manpower cost, low operating cost.
-
Recession proof.
-
365 days revenue.
-
Negligible seasonality - 12-month business.
-
Is relevant in all communities and economic climate.
-
Doesn’t change or get obsolete with technology upgrades.
-
Have low non-perishable inventory requirements.
-
Cannot be outsourced.
-
Is about making people feel good about themselves.
-
Very low competition – Social Barrier.
-
Second thing to drink after water worldwide.
-
Coffee industry is increasing because Consumption is increasing.
-
Market size value in 2023: USD: 24,283.1 million Revenue forecast in 2030: USD 51,404.0 million.
-
Community Gathering Place.
Start up Support
-
Location assistance / Site approval.
-
store Architect, Designs, Layout, etc.
-
Diamond Inspired Designs (Walls, Ceilings, Furniture, etc.)
-
Legal Obligation / license procurement
Franchise Business Operations
-
Pre-opening and going operational assistance to franchisees.
-
Implements and assists with all operational programs and procedures, including the First London Coffee store Opening program.
-
Schedules personalised visits to existing coffee stores
-
Conducts regularly scheduled phone calls to discuss service, retail and training needs.
-
Hosts the annual franchise Convention for all franchisees.
Training
-
Provides in house training in the London Coffee stores.
-
Trains on customer service and London coffee store operations.
-
Tie up with top Coffee and foods industry leaders to train on current trends and techniques.
-
Grand Opening Ceremony – Our PR company will organise the grand opening day for your London Coffee store.
-
POS – Billing Software – We have a billing software which we have taken from the world largest store software company. We will share the same software with you for your billing.
Marketing
-
Highly innovative/irresistible marketing offer like Birthday rewards or complimentary offers.
-
Marketing Strategies and Campaigns like radio advertisements, print media, digital marketing, social media campaigns, and other promotional initiatives.
-
Local Marketing Support
-
Digital Marketing & Online Presence
-
Influencer marketing
-
Training and Education to understand effective marketing techniques.
-
Market Research and Analysis.
Launch Support
-
Planning and Execution.
-
Launch Plan in SMM and PR.
-
Promotion
-
Cross Marketing.
Post Opening
Support
-
Sales incremental strategies.
-
Audits.
-
Promotional offers.
-
London Coffee loyalty membership programs.
-
Google and website listing.
Other Sales Support
-
Tie up with Zomato, Swiggy, and like apps
-
Collaboration with youtubers, influencers and celebs
-
Offering Promo Codes
-
Offering Various discounts and vouchers like birthday discount, student discount, anniversary, festive discount etc
-
Regular, and frequent customers
Requirements to open a London Coffee store franchise
-
You will have to meet the below requirements and lease them out to London Coffee store to enjoy a regular flow of income:
-
In both models, franchisee gets the rights to use the brand name, systems & Process & billing software. The minimum investment required, revenue, and the number of staff-
Our Franchise Type:
Franchisee invests & Franchisee runs the operations. Franchisee will take care of all the operational expenses like Rent, Salary, Electricity, Telecom, Maintenance, store Consumption, etc. and will pay 6% of revenue or Rs.60000/- Fix Royalty Per Month, whichever is Higher, to the Company.
London Coffee Franchise Models :
Lite Model
-
Area Required: 500-600 Sq. Ft.
-
Investment : INR 25Lacs
-
Franchise Fee: INR. 5Lacs + Tax
-
Approximate income: INR 15 to 20 Lacs per Year
Regular Model
-
Area Required: 1000-1200 Sq. Ft.
-
Investment : INR 40 Lacs
-
Franchise Fee: INR 10 Lacs + Tax
-
Approximate income: INR 30-36 Lacs per Year
Super Model
-
Area Required: 1800-2000 Sq. Ft.
-
Investment : INR 60 Lacs
-
Franchise Fee: INR 20 Lacs + Tax
-
Approximate income: INR 40-50 Lacs per Year
Lounge Model
-
Area Required: 3000-4000 Sq. Ft.
-
Investment : INR 1.5 Crore
-
Franchise Fee: INR 30 Lakhs + Tax
-
Approximate income: INR 60 to 80 Lacs per Year
Financial Requirements
-
The total franchise cost is between ₹25 to ₹1.8 Crore depending on the store location and store area. The franchise cost includes the cost of equipment and the expenses for the interior, which should roughly take around ₹4000 Per sq feet
-
Brand licence fee Rs. 1000 per Sq. Ft.
Company support after startup
-
Merchandise Employee welfare and recognition
-
Staff is retained well if they work for a bigger group than a individual shop
-
Annual Meeting & picnic for recognizing the store manager, barista, cafe associates, utility associate and prep cook, lead cook, support manager, chef manager and district manager etc. In store & outstation training for staff.
Franchisee Steps to Opening:
-
Initial Franchise Inquiry Made by prospective partner.
-
Prospective partner receives franchise Kit. Read all the detailed franchise Kit.
-
Complete the franchise form & purchase the due diligence Brand license fee only Rs. 5 lacs or 1000 per Sq. Ft.
-
Prospective partner receives the due diligence kit and prepares for discovery day.
-
Prospective partner meets the “New Business Development Manager” on the discovery day.
-
Interview call with Senior Manager.
-
Prospective partner & company mutually decide on agreement.
-
Franchisee Agreement is Signed & Franchisee fee payment is made.
-
Franchisee shortlist the site and get approval from the Company.
-
Architect is assigned & project given to architect after approval of store design.
-
2 Key person of the franchisee gets 2-3 weeks training at the site of the store.
-
New Staff recruitment by franchisee or company.
-
1 Week Training of new staff by company at franchisee premises.
-
Store ready for inaugurations.
-
Grand opening of London coffee store.
Steps to apply for a London Coffee Franchise:
If you meet all these requirements, you will need to send the following details to the company’s office. The official web address www.londoncoffeefranchise.com is where you need to send the following:
-
Name of all the owners who own the space/area.
-
Residential address and contact information of all the owners
-
Postal address of the commercial space
-
Square feet details of the space
-
Frontage area of the space
-
Location photograph and video
-
Catchment area demographics
-
The brand gets signed for 5 or 9 years, and you can renew the agreement once the stipulated period ends.
Franchisee Prerequisites:
-
An entrepreneur who invests fully in the adventure
-
A trader who already have a proven track record
-
A rigorous operator
-
A person sharing entrepreneurial values: curiosity, dynamism, team spirit and stubbornness.
-
Person with zeal to become successful as an entrepreneur.
-
Person looking to start a new business with a reputed name in the industry.
-
Person with entrepreneurial excellence and sound managerial skill
-
Individual ready to put full endeavours to be the leading brand name.
-
The commitment to brings change in standard of living in the society.
-
Leadership experience in related field
-
A track record of success in providing the highest level of customer service & satisfaction in business.